Persuasive Copywriting

Many people think of "great marketing" as being aesthetically-pleasing design, a flash website or an expensive brochure. In actuality, design can be a rapport-builder, but it's not the most important consideration for developing your marketing materials.

Fundamentally, marketing is the process of connecting with your customers--put another way, what you offer must show your customers how and why you are relevant. The words you use are crucial! Oftentimes, this means that you don't talk about what's most important to you; instead, you discuss what is most important to them. The words you use and the way you articulate your value is the most critical dimension of great marketing. It's more important than great design. Mediocre design with great copy will connect more powerfully with your customers and result in more business than amazing design with weak copy.

Great copywriting involves a clear understanding of what you offer and why / how you are relevant to the market(s) you serve. Our persuasive copywriting process includes developing marketing copy for your primary service offering and a one-page biography. We will help you to develop articles and other content for your website and promo materials, and assist you in determine the most intuitive ways to architect your website so that you convert more visitors to customers.

Pricing - Copywriting is charge per project as requirements differ drastically between each client.

Submit a conference request to get an estimate on your project.